Mar 6, 2024
Imelda Suzara is an artistic entrepreneur who launched io media in 2007 to produce community-focused videos. Initially based in Toronto before expanding to California, the channel celebrates inclusive stories while advocating for social change.
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Imelda O. Suzara Links:
Website: https://iomediavideos.com/
LinkedIn: https://www.linkedin.com/in/imeldaortegasuzara
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PODCAST INFO:
Podcast website: https://www.womleadmag.com/podcast/
Apple Podcasts: https://apple.co/3YJHMoy
Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B
RSS: https://feeds.libsyn.com/409442/rss
YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t
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CONNECT:
- YouTube: https://www.youtube.com/c/WomELLE
- LinkedIn: https://www.linkedin.com/company/womelle
- Twitter: https://twitter.com/womelle
- Facebook: https://www.facebook.com/womelle
- Instagram: https://www.instagram.com/realwomelle/
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OUTLINE:
02:12 - The Moment of Epiphany
04:28 - Inspiration for IO Media LLC
05:45 - Embracing Entrepreneurship
06:53 - Balancing Artistic Control and Client Collaboration
10:02 - Expanding into Media
11:00 - The Business Potential of Commercial Art
11:51 - The Journey of IO Media LLC
12:50 - Transitioning to a Business Model
14:14 - Collaborative Video Production
15:13 - Targeting Nonprofit Organizations, Professionals, and Businesses
16:40 - Monetizing Videos and Ads
17:09 - Partnerships with Other Producers
17:48 - The Value of IO Media for Businesses
19:50 - The Future of IO Media
26:21 - Being in the Front and Back of the Camera
27:10 - The Challenge of Pricing Services
31:00 - The Vision for IO Media in the Next Five Years