Preview Mode Links will not work in preview mode

Female Founders is a podcast from WomELLE, hosted by Naghilia Desravines. Every business starts with just an idea that eventually leads to a successful business. On Female Founders Podcast, every week, Naghilia has a conversation with a female founder that will tell us about her journey from her first inspiration to launching and the steps she took to accomplish her goals. Listen to inspiring stories to help you along your founder journey!

Jun 26, 2023

Sacha Awwa is a highly accomplished Chief Marketing Officer and founder of Sacha Awwa Marketing Group. With 19 years of expertise, she empowers small-to-mid-sized companies, driving growth through strategic marketing, analytics, and results-driven plans. Sacha's commitment to innovation and client success sets her apart in the industry.

Sacha Awwa Links:

Website: https://sachaawwa.com/

LinkedIn: https://www.linkedin.com/in/sachaawwa/

PODCAST INFO:

Podcast website: https://www.womleadmag.com/podcast/

Apple Podcasts: https://apple.co/3YJHMoy 

Spotify: https://open.spotify.com/show/2GkmpVInAQR7Fgco0pUa1B 

RSS: https://feeds.libsyn.com/409442/rss 

YouTube: https://youtube.com/playlist?list=PLYDpQX16k5Uh7G7PFjMjZ8KimqoOpFF-t

CONNECT:

- YouTube: https://www.youtube.com/c/WomELLE

- LinkedIn: https://www.linkedin.com/company/womelle

- Twitter: https://twitter.com/womelle

- Facebook: https://www.facebook.com/womelle

- Instagram: https://www.instagram.com/realwomelle/

OUTLINE:

2:03 - Passion for small businesses.

4:43 - Finding the niche in your niche.

7:07 - Marketing for small business owners.

12:37 - Understanding the sales cycle and understanding your audience.

15:36 - Marketing is the number one thing to help companies build wealth.

18:45 - How to focus on small businesses.

22:41 - Provide value to your audience.

25:22 - How to figure out what clients want and need.

27:36 - How to teach marketing to your clients?